You may have tried learning through YouTube or social media videos—but when you’re serious about mastering a craft, you quickly realize that online content can only take you so far.
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Back in the summer of 2015, I wore my new selvedge raw denim Grand Street jeans working inside our warehouse about 4 days per week to beat them up and to create and record these time-lapsed photos to show how raw jeans fade over time. After 9 months of wearing the jeans without washing, I gave them a machine wash to quickly get rid of the loose dye, oils, and dirt. I then wore them another month before giving them another machine wash for more abrasion, speed fading, and to create streaks. At this point, I lost another shade and the jeans were a perfect medium blue with some fraying.

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