If you're serious about making jeans, having the right cutting tools is just as important as having the right sewing machines.
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Maurice Malone, MakingABrand.co, and Williamsburg Garment Company now present Denim Talk twice per month on Sundays at 5 PM.
The Next Scheduled Denim Talk:
Sunday, June 14, 2026
👖 DENIM TALK LIVE – Sunday, June 14 at 5:00 PM ET
Denim Talk is getting more interactive.
Until now, questions have come in through the chat, and we’ve answered them live. For our next Denim Talk, we’re trying a new platform that allows attendees to join the discussion on camera and ask questions directly if they’d like.
The goal is to make the conversation more personal, more engaging, and more like sitting around talking denim with fellow enthusiasts.
Camera on or off—your choice.
Join Maurice Malone for another Denim Talk, featuring special guest Sedgwick Cole Jr., Global Design Director at Lee Jeans.
Maurice and Sedgwick have known each other since 2008, when Maurice first recommended him for a head designer position after being impressed by his talent, work ethic, willingness to learn, and deep understanding of the apparel industry. Since then, Sedgwick has built an impressive career leading design teams and helping shape one of the most recognized names in denim.
This conversation is a unique opportunity for anyone interested in:
- Denim design and product development
- Careers in the apparel industry
- What major brands look for when hiring designers
- Building a successful fashion career
- Leadership inside large apparel companies
- The future of denim and the industry
Whether you’re a denim enthusiast, fashion student, aspiring designer, or industry professional, this Denim Talk will offer valuable insights from two veterans of the business.
📅 Date: Sunday, June 14
🕔 Time: 5:00 PM Eastern
Register and join the conversation:
MakingABrand.Co/Denim-Talk/
We look forward to seeing you there.
Sundays at 5 PM, I’m on a mission to help rebuild the American-made denim industry, one designer at a time. It starts with reliable education.
Denim Talk is a Bi-weekly online meetup, hosted by Marc Esannason of MakingABrand.co, where anyone, from anywhere in the world, can join the conversation. You can ask me anything—jeans construction, design, manufacturing, building a brand, or whatever you’re trying to figure out. If it’s part of the denim business, we’ll get into it.
I’ve been working in this industry since 1984, and most of what I learned came from asking questions, making mistakes, and figuring things out the hard way. The goal now is to pass that knowledge on so others can move faster, avoid common pitfalls, and build something real.
That mission doesn’t stop at conversation.
Through Williamsburg Garment Company, we’ve already started helping new designers take the next step by producing samples and handling small production runs of denim jeans with low minimums. That’s something that’s been missing for a long time—real manufacturing support for small brands trying to get started.
Before jumping into production, I strongly suggest booking time to talk through your plans. We’ve already seen new designers make avoidable mistakes—issues with patterns, construction details, and production readiness that can cost time and money. A quick conversation upfront can save you from going down the wrong path.
It’s also important to clarify—Denim Talk is not the same as Denim Workshop.
Denim Talk is an online meetup focused on discussion, questions, and guidance.
Denim Workshop is a separate, hands-on program where I teach people how to actually make jeans in a real studio environment.
The first Denim Talk session is already available on the MakingABrand YouTube channel and is included below, so you can watch how the conversation works and the types of questions being asked.
Beyond that, I’m starting to build out a resource section here on DenimBMC.com. I’ll be sharing vetted sources for fabrics, labels, trims, machines, and services—companies I’ve worked with or reviewed that can realistically support small brands. The idea is simple: make it easier for designers to find the right partners without wasting time or money.
If you’re serious about denim—or even just trying to understand it better—join me on Sunday.
Denim Talk. Sundays at 5 PM. Check the latest schedule to see the latest planned dates.
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Saturday, September 27, 2025
🕚 11:00 AM – 6:00 PM
📍 59 Orchard Street, Lower East Side, NYC
If you’re a fan of vintage denim, creative customization, and the culture surrounding rugged American workwear, Denim Edition might be the best denim show you’ll attend this year. It’s a tightly curated, one-day-only event happening on the Lower East Side of Manhattan, hosted by the organizers of the Manhattan Vintage Show. But this isn’t your usual vintage fair—it’s all denim, all day.
Unlike broader vintage markets, Denim Edition is built specifically for people who love jeans. Whether you’re a hardcore collector, a vintage shopper hunting for that just-right fade, or someone who likes your denim with a bit of character and history, this show delivers. It brings together a small group of expert dealers, makers, and services focused solely on denim, workwear, and Americana.
One of the most exciting aspects of this show isn’t just what you can buy—it’s what you can do. All tickets include complimentary snacks, drinks, and access to free custom embroidery, live tailoring, and silkscreening. So if you pick up something great—or bring something with you—you’ll have real-time access to the people who can help you make it even better.
This kind of experience is rare, especially in New York, where fashion events often lean glossy and crowded. Denim Edition is the opposite: focused, hands-on, and built for people who care more about fabric weight and construction than hashtags and hype. It’s a place to get inspired, ask questions, and connect with people who know their stuff.
Who’s Exhibiting
The lineup features a sharp mix of vintage denim dealers, custom denim makers, and creative studios. Here’s the full list of confirmed participants:
Each brings a different point of view—some specialize in archival Levi’s and military garments, while others focus on patchwork, reconstructed denim, or limited-run pieces with their own storytelling. It’s a rare chance to see that much denim depth in one place.
A Denim Show Built for the City
For locals, especially Manhattanites who never seem to make it across the river to Brooklyn, this is a no-excuses opportunity. If you’ve been meaning to get something tailored, altered, or customized by the folks who really know how to handle heavyweight denim, Williamsburg Garment Company will be there offering in-person consultations and $30 while-you-wait chainstitch hemming. And if you’re just visiting NYC for the weekend, it’s a great way to plug into the local denim scene in one afternoon.
The location—59 Orchard Street—is walkable from the F, J, and M trains, and surrounded by classic LES energy: coffee shops, art spaces, hidden storefronts, and enough food spots to keep you moving all day. It’s the kind of show where you come for the jeans but stick around for the people and the vibe.
How to Attend
Tickets for Denim Edition are available now via the Manhattan Vintage Instagram and Eventbrite. Attendance is limited to keep the event intimate, so it’s worth locking in a spot early.
Whether you’re hunting for deadstock gold, ready to have your jeans reworked on the spot, or just want to hang out with people who speak fluent selvedge, this is the denim show you’ve been waiting for.
Even in 2025, many people still take their jeans to the dry cleaners for alterations. And most have never even considered that you can professionally hem or crop a T-shirt. We’re trying to change that.
This month, our ads began appearing across MTA subway entrances along the L Train, including key locations in Williamsburg, Brooklyn and Manhattan. It marks the start of a long-overdue public education campaign—not just for our brand, but for the concept of denim tailoring itself.
Most people simply don’t realize that tailoring jeans or knitwear is a specialized service. It’s not something every tailor does well, and it requires more than a sewing machine and thread. The right tools, machines, and knowledge matter. And unless you’ve spent time in the industry—or been burned by a bad alteration—you probably haven’t had a reason to think about it. Until now.
The Problem With Traditional Tailoring
Let’s start with jeans. When someone walks into a generic tailor and asks to take in the waist, two things usually happen: they either get visible darts along the back waistband or a mismatched seat seam that doesn’t look anything like the original construction.
Some tailors try to mimic our method—removing excess fabric from the center back seat seam—but they don’t have the right equipment to finish the job correctly. Most jeans are sewn with a flat-felled, double-needle chainstitched seam that requires industrial machinery. At Williamsburg Garment Company, we use the same types of machines that denim factories do. Why? Because we make jeans—not just repair them—and we rebuild every altered section to factory specs.
The same applies to hemming. One of the more common gimmicks we see is the so-called “original hem” reattachment. Tailors cut the hem off, shorten the legs, and stitch the original hem piece back on. It creates an awkward, unnecessary seam above the hemline—and exists only because they can’t sew cleanly through multiple layers of denim.
What most people don’t realize is this: the wear, twist, and fade of the original hem naturally returns after one or two washes. With the right thread, tension, and stitch, the new hem will age just like the original—without tricks.
T-Shirts Are No Different
If you’ve ever had a T-shirt hem curl, stiffen, or lose stretch after a tailoring job, chances are it was sewn with the wrong machine. Most shops don’t have a coverstitch machine—the industrial standard for hemming knits.
That’s why T-shirt hemming is part of our campaign too. Because tailoring knitwear also requires precision equipment. A proper hem on a tee should stretch, flex, and sit flat—just like it did before. And that takes the right tools.
Tailoring That’s Built for the Way People Live Now
The other part of this campaign is accessibility. People often ask, “Do I have to be in New York to use your services?” The answer is no. You don’t even have to leave home.
We’ve built our system so anyone in the U.S. can get professional denim and knitwear tailoring.
- You order online
- Using 2-way shipping, we email you a shipping label
- You send your garments to us
- We tailor them and ship them back
We like to say: if you can order a pizza online, you can order tailoring services from us. Just like choosing your toppings, crust style, and sides, our ordering pages walk you through clear dropdown menus to select exactly what you need—whether it’s hemming, tapering, waistband adjustments, or more.
And if you come across a term you’re unfamiliar with—like “inseam type” or “bar tack”—there’s likely a link right there to a help article, video, or visual example that breaks it down. We’ve built our platform to be intuitive, but we also understand that not everyone speaks denim. That’s why the information is always within reach.
Still have questions? Call us during business hours and you’ll speak to a real person—not an automated phone maze, robo-operator, or AI gatekeeper. Just denim people who know exactly what you’re talking about—and what your jeans need.
Putting Denim Tailoring Where People Can See It
These subway ads are the first step in a year-long marketing effort to bring denim tailoring out of the shadows. Until now, most people have either accepted poor alterations—or never even knew there was a better option.
So if you’re walking past the Bedford Avenue Station or through Manhattan along the L line, and you spot our billboard, know that it’s more than an ad. It’s a message:
There’s a better way to tailor jeans.
There’s a better way to crop your tees.
And you don’t need to be in New York to get it done right.
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If you’re serious about denim—about understanding how jeans are made, how they’re designed, and how the pieces really come together—this is the workshop you’ve been waiting for.
This fall, I’ll be leading a new Denim Workshop inside the Williamsburg Garment Company studio in Brooklyn. The workshop is produced by Williamsburg Garment Company, Maurice Malone (the brand).
It’s designed for aspiring denim designers, fashion students, and apparel professionals who want real-world experience and hands-on training in how to make jeans using professional machines and methods.
Classes will be held on Wednesdays, 3 PM to 5 PM, starting May 13, 2026. I’ll be teaching live in the same studio where we sew jeans every day for our brands. This is a 9-week course.
If you’re interested, sign up now at MauriceMaloneUSA.com. You can also follow any of our social media channels for updates when enrollment opens.
“Denim Workshop is part of my goal to help inspire and develop the next generation of great denim designers.“
This isn’t a class for hobbyists or home crafters. This is a real-world jean-making and designing workshop, where you will make your own jeans on industrial sewing machines and learn digital pattern making using Tukacad.
You may have tried learning through YouTube or social media videos—but when you’re serious about mastering a craft, you quickly realize that online content can only take you so far. You want to understand the process in real time, ask questions, and get answers that aren’t surface-level. That’s what this workshop is built for.
Over the course of the program, you’ll:
- Learn how to make jeans using real industrial machines and techniques
- Understand stitch types, seam construction, and when to use them
- Watch my team build a full pair of jeans from beginning to end, with full transparency
- Learn the basics of pattern making and how to adjust fit through sample sewing
- Construct a fit sample, make corrections, and finalize your own personalized pattern
- Sew a complete, wearable pair of jeans using professional techniques
You’ll walk away with a finished garment and a real understanding of how jeans are made—not just on paper, but in practice.
Class sizes will be limited so that everyone gets hands-on time and personal guidance. This is an immersive experience, not a passive demo.
Let’s make some jeans.
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At Williamsburg Garment Company, we’ve spent years perfecting denim fit. Whether it’s hemming selvedge, tapering heavyweight raw denim, or completely re-engineering the shape of jeans, we’ve become the go-to name in denim alterations across the U.S. Recently, we’ve taken what we do best and combined it with something new—but long overdue: selling premium jeans from other top-tier brands directly through our platform and studio.
This is not your typical retail expansion. What sets WGC apart is that we’re not just a place to buy jeans—we’re the place to make them fit perfectly. No other denim retailer in the country offers this level of specialized tailoring in-house. Big-box stores might provide alterations, but their tailors aren’t trained in denim construction. While specialty denim shops may offer high-quality jeans, their tailors typically only perform basic chainstitch hemming and maybe repairs. Williamsburg Garment Company is something entirely different. We are a small denim factory. We sew jeans from scratch. We have the machines, the expertise, and a team led by a legendary designer who understands every part of a jean’s construction.
Now, customers can shop from a curated collection of hard-to-find brands and have them tailored by the most capable denim experts in the country—before the jeans ever leave our shop.
The first brand in our new lineup was TCB Jeans, a company out of Kojima, Japan that builds its reputation on craftsmanship, historical research, and dedication to the original spirit of American denim. TCB specializes in reproduction jeans—faithful recreations of denim from the 1940s, ’50s, and ’60s, made with remarkable attention to period-correct details. That means everything from the fabric weave to the thread gauge, from the rivets to the paper patch, is chosen to match garments from the original era.
We were introduced to TCB by one of our team members, Amalia Nissan, who began working with us after returning from a sourcing trip to Japan. Already a fan of TCB’s 50s jeans—and a serious denim enthusiast—she took it upon herself to meet with factories, tour workshops, and build relationships with makers who live and breathe reproduction denim. TCB stood out from the rest—not just for their product, but for their clear dedication to denim that’s made to be worn hard and lived in.
That philosophy matches our own. We don’t believe in precious jeans meant to sit on a shelf. We believe in garments that are worn, faded, repaired, and reshaped over time. And we believe the right pair of jeans doesn’t just fit—it becomes part of your life.
By offering TCB Jeans at Williamsburg Garment Company, we’re creating a new experience for denim lovers. You no longer have to buy jeans from one shop and send them to another for proper alterations. Now you can buy and tailor in one place—with no compromises in craftsmanship, detail, or fit.
Shop or find out more about TCB Jeans →
TCB was the perfect brand to kick off our retail expansion—not just because of their product, but because of what they represent. Their commitment to historical accuracy, quality craftsmanship, and denim that’s meant to be truly worn mirrors everything we stand for at Williamsburg Garment Company. Like us, they believe jeans should be built with purpose, designed with care, and lived in fully. Starting with TCB set the tone for the kind of brands we’re proud to carry: those that value authenticity, make no compromises in construction, and understand that the best jeans are the ones that become part of your everyday life.
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